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Day #1 Nielsen PPM For August

Tuesday, September 2nd, 2014

After 5pm today be on the look out for Day 1 Nielsen PPMs for August, with results for New York, L.A., Chicago, San Francisco, Dallas, Houston, Philly and Atlanta.

Happy Labor Day: Watch Kanye West’s Made In America Festival Performance

Monday, September 1st, 2014

Watch Kanye West on stage with his Made In America Festivals.

Labor Day Study: The Hardest Working Cities

Friday, August 29th, 2014

For Labor Day, on the website SpareFoot shared with us the 12 hardest-working cities in America. The study was based on such things like the average work hours, commute times, households where both parents work, and people with multiple jobs.

1. Minneapolis-St. Paul, Minnesota.

2. Madison, Wisconsin.

3. Omaha, Nebraska.

4. Des Moines, Iowa.

5. Denver, Colorado.

6. Washington D.C.

7. Hartford, Connecticut.

8. Milwaukee, Wisconsin.

9. Wichita, Kansas.

10. Boston, Massachusetts.

11. Honolulu, Hawaii.

12. Columbus, Ohio.

Labor Day Gas Prices Dropping

Friday, August 29th, 2014

Planning a weekend trip? AAA reports that nearly 35 million Americans will be heading at least 50 miles away from home over the holiday weekend, with 86 percent of people traveling by car.

That means will be packed, but the good news is gas prices have been dropping steadily since July, and as of yesterday (August 28th) the average price of a regular gallon of gasoline in the U.S. was $3.43.That’s 13 cents cheaper than prices were a year ago. In fact, the last time gas prices were this low heading into Labor Day weekend it was 2010!

Labor Day?

Friday, August 29th, 2014

Labor Day in the United States is a holiday celebrated on the first Monday in September. It is a celebration of the American labor movement and is dedicated to the social and economic achievements of workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being of their country.

Labor Day was promoted by the Central Labor Union and the Knights of Labor, who organized the first parade in New York City. After the Haymarket Massacre, which occurred in Chicago on May 4, 1886, U.S. President Grover Cleveland feared that commemorating Labor Day on May 1 could become an opportunity to commemorate the affair. Thus, in 1887, it was established as an official holiday in September to support the Labor Day that the Knights favored.[1]

The equivalent holiday in Canada, Labour Day, is also celebrated on the first Monday of September. In many other countries (more than 80 worldwide), “Labour Day” is synonymous with, or linked with, International Workers’ Day, which occurs on May 1.

Social Media Was On It: Mr. President, The Suit

Friday, August 29th, 2014

Did you see the President on TV yesterday? This was all over Social Media. They were  talking about his suit. Did you or your station talk about this yesterday or today? Social Media is hot with content and people responses.

That’s what radio used to do and still should do. Daily creative content should play a huge part of bringing listeners to your station. Don’t let Social Media knock you out. Social Media is your new competitor.

Yasmin Young Hangin’ With Charlotte City Youth

Thursday, August 28th, 2014

Yasmin Young of The Morning Maddhouse on WPEG in Charlotte, NC takes time to hang out with the youth in her community. Reaching out to the youth is part of Yasmin’s platform as an on-air personality. Yasmin is about more than just music and parties- being with community is way to say thank you for listening.

In Charlotte, community service means your care. Standing in the shade every day and week does not score points.

Pew Study: Confidence in Local Police Differs

Thursday, August 28th, 2014

In a recent Pew Study, there is a huge difference in what many think the police departments around the country are doing.

Eric Jewell New Director Of Sales Memphis CCM+E

Thursday, August 28th, 2014

Eric Jewell is the new Director of Sales for Clear Channel’s Memphis’ seven-station cluster. Eric comes to Memphis from Gainesville, FL, where he has been Director of Sales for the Entercom in Florida.

Eric Jewell will be a great addition to the Memphis team,” said Morgan Bohannon, Regional Market Manager, CCM+E Memphis. “His experience and emphasis on training and developing talent lead me to believe we are headed to new heights with an already dominant cluster of stations. His skill set is just what we need in Memphis and I’m excited to bring him on board.”

Tom Joyner And The Jackson’s To Honor Michael

Thursday, August 28th, 2014

Tom Joyner’s annual evening celebrating family will feature an interview on Michael Jackson’s birthday with The Jacksons. The brothers will honor their the “King of Pop” during Tom Joyner’s Sky Show® event along with performances by KEM and Eddie Levert.  The live broadcast is open to the public and takes place on August 29th from 6am – 10am ET.

The Allstate Tom Joyner Family Reunion will be held at the Gaylord Palms Resort & Convention Center in Orlando, Florida, and throughout the weekend will feature concerts from The Jacksons, Kenny ‘Babyface’ Edmonds, Tank, Syleena Johnson, and more including a Gospel Explosion all day Sunday with Yolanda Adams and James Fortune. There will be seminars, activities, and more and appearances throughout the weekend with celebrities including Michael Baisden, Kandi Burruss, Don Lemon, Syleena Johnson and Porsha Willliams.

CCM+E Names Stacey Thomas Director of Media Integration

Wednesday, August 27th, 2014

Clear Channel Media and Entertainment Philadelphia announced today that Stacey Thomas has been named Director of Media Integration, effective immediately.

Thomas previously served as Media Integration Specialist for Clear Channel’s six Philadelphia radio brands which include Q102, Radio 104.5, WDAS FM, Smooth Jazz ‘JJZ 1480 AM, Power 99 FM and Mix 106.1.  Thomas started her radio career as an Intern at Q102 in 2000.  She joined the Street Team from 2001-2002 and moved on to Promotions Coordinator for Power 99 FM in 2004.

“I’m so pleased to have Stacey in her new role. She has a strong understanding of our brands and knows this market from all angles ” said Richard Lewis, Market President, Clear Channel Media and Entertainment Philadelphia.  ”Stacey will continue to do amazing things for our cluster and is a great addition to our senior leadership team.”

“I am thrilled with the opportunity to join Clear Channel Philadelphia’s leadership team,” said Thomas.  “I look forward to growing and enhancing our powerful radio brands in the Philly market and beyond.”

In addition, Angelica Garcia joins Clear Channel Philadelphia as Promotions Director from the Washington, D.C. cluster, where she served as Promotions Coordinator. Previously, Garcia served as an Account Executive at Clear Channel Baltimore and as a Marketing Coordinator for Epic Records.

Usher Announces ‘The UR Experience’ World Tour

Wednesday, August 27th, 2014

Usher World tour dates are out. Review the here!

Strata Survey: AD Agencies Interest In Digital Video Jumps 45%

Wednesday, August 27th, 2014

A recent survey of media buying agencies found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase. Overall, video dominates as 67% of agencies said that their clients’ primary focus for campaigns is video advertising (which includes traditional TV, cable, and network, as well as digital video). The second quarter survey of agencies was conducted by STRATA, the leader in media buying and selling software.

YouTube is the most dominant site within digital video, as 72% of agencies said their clients are interested in advertising on that medium, up 5% from last year. HULU followed at 36%, a 32% jump from 3Q13. Despite the strong growth for digital video, agencies still question the value of online video ads. Almost half (47%) said they are fairly confident they are getting a good value for their money in recent digital video ad purchases, while 40% say they are unsure.

Driven by television along with digital advertising, the overall ad economy appears to be strong as 62% of agencies say their business is increasing this quarter compared to the same time last year, representing an all-time high for the STRATA Agency Survey.  Spot TV continues to be the top source for advertisers as 55% say their clients are the most interested in that medium, the largest percentage in 22 quarters of the survey. For spot radio, 13% of agencies responded that that medium is receiving the most interest, up 32% from a year ago.

“While dollars continue to flow to the traditional advertising mediums, our agencies continue to ask for better ways to buy digital video advertising,” said Joy Baer, president of STRATA. “We are seeing long-form digital video content increasingly mirror the 30-second TV ad experience, further blurring the lines between devices. We as an industry need to make it easier to buy video, regardless of the platform, and provide the right measurement and accountability to help our buyers purchase digital video at scale.”

The use of programmatic buying also continues draw differing opinions from agencies. Thirty-nine percent of agencies are still undecided as to whether they trust programmatic to carry out their media buying, while an equal amount of agencies believe that programmatic buying is effective in reaching their clients’ target audiences. The most popular form of programmatic buying, according to agencies, is digital, with a third of agencies polled stating they use programmatic to purchase their digital ads.

Other key findings:

89% plan on using Facebook in client campaigns, which is the third highest number in the STRATA Agency Survey since 2008. YouTube (53%), Twitter (50%), LinkedIn (36%) and Pinterest (32%) followed.

Pinterest had the largest year-to-year growth, jumping up 31% over 2Q13.

51% project the second half of 2014 to be better than the first half, up 19% from the second quarter of 2013

31% are less interested in Out of Home advertising than a year ago, the largest percentage since 2008.

For More Information:

J.D. Miller
Director, Marketing and Communications

Tamika D. Mallory Community Affairs Director Radio 103.9 New York

Tuesday, August 26th, 2014

Cumulus announces that nationally renowned civil rights activist Tamika D. Mallory has been appointed Community Affairs Director for New York City’s newest R&B station, Radio 103.9 “New York’s Best Mix of R&B.” Radio 103.9 officially launched last month following a star-studded event at world famous Sylvia’s in the heart of Harlem. The station reaches listeners across the New York metropolitan area, including 80% of the region’s African American population.

By working with the station’s local management and on-air hosts, as well as nationally syndicated programs such as The Tom Joyner Morning Show and The D.L. Hughley Show, Mallory will help deepen Radio 103.9’s relationship with local listeners and continue to connect the station with the community the station serves through a series of citywide community-service-oriented programs and events.

Valerie B. Jarrett, Senior Advisor to President Obama, has cited Mallory as a ‘leader of tomorrow’ for her work as executive director of the Reverend Al Sharpton’s National Action Network. She will continue to serve as President/CEO of her strategic planning firm Mallory Consulting.

“I am proud to be working with somebody like Tamika Mallory who is so respected and involved with the community. I look forward to her positive influence on our station, community and Cumulus as a whole,” said Vice President & Market Manager Kim Bryant.

Radio 103.9 & 77 WABC General Sales Manager Jonathan A. Mason, Sr. said, “I had the opportunity to work with Tamika during her tenure with the National Action Network. I was impressed by her dedication to uplifting the communities we serve. Her passion and enthusiasm are contagious. We are blessed to have her as a member of the Radio 103.9 team.”

Mallory said: “It feels great to be a part of the Radio 103.9 family. Radio has played a critical role in my activism over the years and joining the Radio 103.9 team is an amazing extension of that. As the Community Affairs Director I have been given a tremendous opportunity to connect the station directly with its audience and to help highlight positive activities happening within our community. My job is to help people find the resources and tools they need in order to be successful, something to which my entire career has been dedicated.”

Since launching last month, Radio 103.9’s dedication to the community has already been seen through a variety of partnerships and events. The station participated in the 2nd Annual Merriam Community Day Block Party to help promote peace and unity in the Bronx and recently teamed up with Sylvia’s in Harlem to celebrate the historic establishment’s 52nd Anniversary, serving free breakfast to residents in the neighborhood. In New Jersey, Radio 103.9 participated in the Cumulus New York cluster event, “Bark in the Park,” to promote local animal rescue agencies and encourage the adoption of rescued dogs and cats.

Cumulus’ on-air personalities have also been involved in the greater New York area as Tom Joyner, one of the most respected voices in the urban community, was recently in the area to give out over 100 tickets to listeners for the James Brown movie ‘Get On Up’ at the Harlem Magic Johnson Theater. D.L. Hughley also delivered lunch for 20 employees at Publicis Health Care Communication Group in Manhattan.

Why Don’t People Click on Mobile Advertisements?

Tuesday, August 26th, 2014

In a recent Nielsen study that explored why people choose not to click on a mobile ad, users cited apathy as the number one reason. What can marketers do to change this? Everyone sees mobile ads on their smartphones and tablets, but how many people actually click on them?

Less than half, according to recent research by Nielsen for xAd and Telmetrics. The study found that only 43 percent of smartphone users clicked on a mobile advertisement in the month leading up to the polling, while only 37 percent of those with tablets said the same. More insite on Clickz.com.

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